Symbiosis Cultural Fest — Confluence
4 packages available
The story
Overview
Pune's largest inter-collegiate cultural festival. 18,000+ footfall, 120 colleges, competitions across music, dance, drama, art and business
Confluence is the flagship annual cultural festival of Symbiosis Institute of Management Studies, Pune — one of India's most prestigious management institutions. Spanning three days, Confluence draws participation from 120+ colleges across Maharashtra and attracts 18,000+ visitors to the SIMS campus.
The festival features 35+ competitive events spanning classical and contemporary music, dance (classical, western, fusion), street play, fine arts, fashion, and business case competitions. The event is a convergence point for India's most ambitious young talent — students who will form the next generation of brand managers, entrepreneurs, and creative professionals.
Brand partnerships at Confluence offer unmatched access to the 18–26 age demographic at a critical brand-formation stage. Partners benefit from on-ground activation, digital reach through highly engaged college social channels, and authentic association with youth culture and creativity.
Track record
12 editions; 2025 edition had 17,400 footfall, 118 colleges
Who shows up
Audience
Expected Audience
18,000+ expected footfall over 3 days
Age Profile
18–26 years (91% within bracket)
Audience Profile
College students, young professionals, campus community
Geography
Pune (55%), Mumbai (20%), Rest of Maharashtra (25%)
How far it travels
Reach
Physical Reach
18,000 footfall + 120 participating colleges
Social Followers
112,000 across Instagram, YouTube, Snapchat
Estimated Digital Reach
1.6M estimated reach across college digital channels
Community / Database
1.6M estimated reach across college digital channels
Inventory
Sponsorship Packages
Title Sponsor
Presenting partner with maximum brand presence across all festival touchpoints
Investment
₹50K – ₹1L
What's Included
- Festival renamed "Confluence powered by [Brand]"
- Main stage naming rights and branding
- 2
- 000 sq ft activation zone at prime campus entrance
Co-Sponsor
Associate partner with dedicated activation zone and strong student
Investment
₹50K
What's Included
- Branded activation zone (800 sq ft)
- Logo on event collateral and backdrops
- Social media integration (4 posts)
- 20 VIP passes
Food Partner
Exclusive food and QSR brand partner with campus-wide sampling and pop-up for the food and beverages
Investment
Custom
What's Included
- Exclusive food partner designation
- Pop-up stall at main festival ground
- Product sampling for all 3 days
- Social media Reels collaboration with student creators
Beverage Sponsor
Presenting partner of the festival with maximum brand integration acPresenting partner of the festival with maximum brand integration ac
Investment
₹20K – ₹1L
What's Included
- Festival named "Urban Music Festival Mumbai presented by [Brand]"
- Exclusive branded Main Stage naming rights
- 3,000 sq ft activation zone (prime entrance location)
- Full-page brand integration in official festival programme
Looking for a custom partnership?
If none of the listed packages fit, reach out to discuss a tailored arrangement.