Symbiosis Cultural Fest — Confluence — College & Youth in patna, cover image
College & YouthEntertainment

Symbiosis Cultural Fest — Confluence

patna10 Dec 2026 – 10 Feb 2026by Symbiosis Institute of Management Studies

4 packages available

Website

The story

Overview

Pune's largest inter-collegiate cultural festival. 18,000+ footfall, 120 colleges, competitions across music, dance, drama, art and business

Confluence is the flagship annual cultural festival of Symbiosis Institute of Management Studies, Pune — one of India's most prestigious management institutions. Spanning three days, Confluence draws participation from 120+ colleges across Maharashtra and attracts 18,000+ visitors to the SIMS campus.

The festival features 35+ competitive events spanning classical and contemporary music, dance (classical, western, fusion), street play, fine arts, fashion, and business case competitions. The event is a convergence point for India's most ambitious young talent — students who will form the next generation of brand managers, entrepreneurs, and creative professionals.

Brand partnerships at Confluence offer unmatched access to the 18–26 age demographic at a critical brand-formation stage. Partners benefit from on-ground activation, digital reach through highly engaged college social channels, and authentic association with youth culture and creativity.

Track record

12 editions; 2025 edition had 17,400 footfall, 118 colleges

Who shows up

Audience

Expected Audience

18,000+ expected footfall over 3 days

Age Profile

18–26 years (91% within bracket)

Audience Profile

College students, young professionals, campus community

Geography

Pune (55%), Mumbai (20%), Rest of Maharashtra (25%)

How far it travels

Reach

Physical Reach

18,000 footfall + 120 participating colleges

Social Followers

112,000 across Instagram, YouTube, Snapchat

Estimated Digital Reach

1.6M estimated reach across college digital channels

Community / Database

1.6M estimated reach across college digital channels

Inventory

Sponsorship Packages

4 packages

Title Sponsor

Presenting partner with maximum brand presence across all festival touchpoints

Available

Investment

₹50K – ₹1L

What's Included

  • Festival renamed "Confluence powered by [Brand]"
  • Main stage naming rights and branding
  • 2
  • 000 sq ft activation zone at prime campus entrance

Co-Sponsor

Associate partner with dedicated activation zone and strong student

Available

Investment

₹50K

What's Included

  • Branded activation zone (800 sq ft)
  • Logo on event collateral and backdrops
  • Social media integration (4 posts)
  • 20 VIP passes

Food Partner

Exclusive food and QSR brand partner with campus-wide sampling and pop-up for the food and beverages

Available

Investment

Custom

What's Included

  • Exclusive food partner designation
  • Pop-up stall at main festival ground
  • Product sampling for all 3 days
  • Social media Reels collaboration with student creators

Beverage Sponsor

Presenting partner of the festival with maximum brand integration acPresenting partner of the festival with maximum brand integration ac

Available

Investment

₹20K – ₹1L

What's Included

  • Festival named "Urban Music Festival Mumbai presented by [Brand]"
  • Exclusive branded Main Stage naming rights
  • 3,000 sq ft activation zone (prime entrance location)
  • Full-page brand integration in official festival programme

Looking for a custom partnership?

If none of the listed packages fit, reach out to discuss a tailored arrangement.