India Wellness Community Challenge
3 packages available
The story
Overview
31-day nationwide wellness challenge with 65,000+ active participants. Digital-first with city meetups, expert content and a highly engaged health-conscious community
Community Challenge is a month-long nationwide wellness programme running throughout October, India's National Fitness Month. The challenge engages 65,000+ active participants across 28 cities through daily wellness tasks, expert-led content, community accountability and city-based group activities.
The programme runs on a dedicated app and WhatsApp community infrastructure, with participants completing daily tasks spanning fitness, nutrition, sleep, mental wellness and mindfulness. Daily expert sessions are hosted on Instagram Live and YouTube, drawing 8,000–15,000 live viewers per session.
The Challenge's audience represents India's most engaged health and wellness consumer — actively spending on fitness, nutrition, supplements, wearables and wellness services. Brand partners gain sustained 31-day visibility and engagement with this premium audience, including product integration into challenge tasks and expert recommendations.
Track record
3 editions; 2025 edition had 58,000 participants across 24 cities
Who shows up
Audience
Expected Audience
65,000+ registered participants nationwide
Age Profile
25–45 years (79% within bracket)
Audience Profile
Health-conscious urban professionals, fitness enthusiasts, wellness seekers
Geography
Pan India — top cities: Mumbai, Delhi, Bengaluru, Hyderabad, Chennai
How far it travels
Reach
Physical Reach
65,000 registered participants
Social Followers
245,000 across Instagram, YouTube, WhatsApp communities
Estimated Digital Reach
4.8M estimated reach across campaign period
Community / Database
180,000 wellness community members across platforms
Inventory
Sponsorship Packages
Presenting Sponsor
Title presenting partner of the 31-day challenge with maximum digital
Investment
₹25L
What's Included
- Challenge renamed "India Wellness Challenge powered by [Brand]"
- Brand integration in daily challenge task notifications (65
- 000 participants
- 31 days)
Nutrition Partner
Official nutrition and supplement partner integrated into the challenge diet and nutrition tasks.
Investment
₹12L – ₹20L
What's Included
- Official Nutrition Partner designation
- Product integration into daily nutrition challenge tasks
- Expert nutritionist session co-branding (4 sessions)
- Product sampling at city meetups (10 cities)
Wearable Tech Partner
Official fitness tracking and wearable technology partner for the challenge.
Investment
Custom / Negotiable
What's Included
- Official Wearable Tech Partner designation
- Device integration recommendation to all participants
- Challenge leaderboard powered by [Brand] data
- Product giveaway integration (top performers)
Looking for a custom partnership?
If none of the listed packages fit, reach out to discuss a tailored arrangement.